Sustainability is woven into the very essence of InterfaceFLOR
Claude Ouimet, Senior VP & GM for Canada & Latin America at InterfaceFLOR and a keynote speaker at this year’s Corporate and Community Social Responsibility CCSR Conference on November 6th, 2012, believes that all of us – individuals and companies – have the power and courage to change, to be the change and to do something to help address the global environmental crisis.
Interface uses a slogan on its website: “Design inspirations and insights are just one LIKE away!” To Ouimet, consumer demand for environmentally friendly design and products drives innovative production within companies. And it all starts with a commitment to sustainability by consumer and company alike.
Ouimet will talk about this relationship in his conference presentation next month, using Interface as an example of a company in which sustainability has a place of higher purpose in business.
Gaining mindshare through the essence of the company is more important than increasing market share for the product of that same company.
Founded by Ray Anderson in 1973, Interface is the world’s largest designer and maker of carpet tile. From very modest beginnings, Interface transformed over the years into a billion dollar company with sales in more than 110 countries. Named by Fortune as one of the “Most Admired Companies in America”, Interface puts sustainability at the core of what they do. In other words, they feel a sense of responsibility that is larger than the products they sell.
Interface has a mission which they call: “Mission Zero: Zero emissions. Zero waste. Zero oil.”
Being sustainable in the carpet business is a tough challenge since carpet is made from energy-intensive oil. Yet, through innovative production and recycling methods – as well as key partnerships with its nylon suppliers – Interface has dramatically reduced its oil usage. Those reductions, in turn, generate substantial CCSR benefits throughout their supply chain. Interface also shares their low-oil experiences with other companies, thus enhancing the sustainability of the carpet industry at large.
Claude Ouimet will be a keynote speaker at this year’s Corporate and Community Social Responsibility (CCSR) Conference to be held on November 6th, 2012 at Algonquin College, Ottawa. This 5th annual CCSR conference – with a focus on the Canadian Perspective – is the country’s largest conference on the topic, inviting experts from across the globe to share insights and showcase excellence in CCSR.